Wow, just...wow! "Programming cheerleaders"

As a developer, I've considered this possibility. I'm just not sure if it'd work.

But I've never considered the possibility of this actually being tried.

http://www.dailymail.co.uk/femail/article-3208366/Programming-cheerleaders-hired-motivate-Chinese-employees.html

I'm thinking how this is probably coming out of the employees' paychecks, and all the drama that would result from this environment.