Slavoy Zizek, Psychoanalysis

Things which also contain the counter-thing.

Wars for Peace
"For your own good"
Chocolate laxatives. Chocolate leads to constipation, laxative leads to bowel movements.
Decaffeinated Coffee.

-

It used to be that we feel guilt if we enjoy too much.
Today, we feel guilty if we cannot enjoy things. 

Much of modern therapy has been focused on this, to the point where I feel the need to ask "Why??". So this really turns it around its head.

"Psychoanalysis allows you not to enjoy, to open a space where you have the freedom to enjoy or not."

And I believe this is indeed a paradigm shift, for psychoanalysis at least.