As this round of the browser wars is steadying in influence, the next phase has begun. I believe that next phase is to turn the browser into a fast and efficient OS capable of connection to any computer, laptop, phone or device with a web browser. In this trend, Google wants everybody to have a web profile - everything you surf, input or use will be part of it, and it will always be there. With its connections, it can reach out to Facebook and other internet corporations, combining it into one big operating system of the web.
Chrome is more than just a browser. Just look at all those apps on the Chrome Web store. I don't know where Google really wants to place it in the market, but the stuff on it are pretty cool and useful, so users are probably supposed to "locked in" to the browser. This is the way to incept the idea of the private browser.
Firefox represents the other side of the story. It is the open-source alternative to all the others. It stands for open standards. People know this, and Firefox has a friendly community image. But this may not a good enough reason for most of the population. A great percentage of firefox users are also not updated to the recent versions. New features and speedups are not reaching some people. This is a vulnerability for Firefox and leaves an effective update system to be desired.
The other thing Firefox has is extensions. It makes browsing awesome, new, fresh and interesting. It puts you in control on how you want to view the internet.
To me, it puts the individuality into webpages that look the same to millions of viewers. and helps me get what I want out of it.
The extensions in firefox also don't look as corporate or that simplistic sleek modern marketing or design. Maybe they will be redesigned, but that is something that really sets the Firefox feel truly different and closer to the heart. While Chrome is fast, techy and has a cool feel to it, Firefox can't help but feel warm, bodily warm.
And IE? IE is tied to Microsoft Windows OS. People don't get IE if they're on some other platform, because it has no particular ability the others cannot do. As people say on Facebook, it is the browser to download another browser. Most people don't voluntarily use IE.
To conclude, I am going to continue to use Firefox & Chrome at the same time, simply because both have useful features. I don't think either will destroy the other, but I think people just want the browser that works or is at hand. They don't really have a big preference. Chrome has gained the advantage because it was and is the simpler and sleeker browser that felt new. Firefox seems to have been considered an old browser, so it needs to update its brand image and updating system. Web browsers should not merely be the passive eyes of the web, but rather allow the user to take control of their experience of the web. Users may not know it yet, but they need a personal browser that doesn't just look customized and efficient, but what the user wants in the web that the webpage cannot already do.
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